spark of a young showcase.
We do not see our web
site as a loud hailer targeted
at passerbys, we seek your
feedback and also comments,
do take some time to email
our Managing Director. Here.
Although eons apart the young font designers making their
mark today, and those long forgotten from five hundred years
ago, would all nod on one thing.
The purpose of the printed word, is to be read.
The printed word is there to communicate, sell, convince,
persuade, and also enlighten. It is a foundation of our human
endeavour, and the basis of all commerce. And for something
so old it is evolving today at an accelerating pace.
This year the universal font of choice is Verdana, just fifty
years ago it was Helvetica, one thousand years ago when Saint
Gregory sat writing of his holy visions the only one to witness
the font he used was the dove sculpted on his shoulder.
Prior to the adventurous digital tools of our modern font
designers, the design of letters evolved very slowly. In the
last five hundred years printers like us were the typographers.
There were centuries of rules to be followed. The 1791 pages
of the very first printed volumes of Shakespeare looked like the
Penguin Books of 1935.
There were rules, masonically maintained by trades, and
insisted on by employers. Change was frowned upon by hordes
of type Luddites.
Then ten years ago a new program called Fontographer,
developed by a tiny firm called Macromedia changed all the
rules. Suddenly there were no rules, and everyone could be
a font designer. There was a surge of set-em creativity that
compressed the advances of five hundred slothful years into
a swift ten.
We have collected hundreds of the best fonts from these
young designers, and each will be featured here in turn. Do
return often to this page for inspiration. The featured free fonts
are listed below with downloads for Windows and Apple, and an
ebrochure displaying how it can be used.
Retro font for a store branding campaign or technology
logo and identity exercise. Windows. Apple. Sample of use.
If you are on the edge of your chair arm wrestling with a
difficult design brief, and need some help with choosing a font
that is just so, and unbelievably cannot find any inspiration from
the above, then call us for either a shoulder to cry on, or some
serious fontographic help.
If you do not have the time
to read this page, the printed
bottom line is this, with so much
great work in font design going
on it may be hard to keep up,
so here is our vogue selection.